New to marketing research and customer surveys? Fear not.
Red Pill Insight+Marketing in Glasgow provides a variety of learning resources to help increase your knowledge and confidence levels if conducting your own research or appointing an external consultant.
Keep an eye on this page regularly for new hints, tips, and guides to help you and your business.
MARKETING RESEARCH PROJECT PROCESS GUIDE
An excellent introduction to the component of a typical marketing research project, with the design, fieldwork, and analysis stages mapped out and explained for you.
(PDF version coming soon)
LINGERIE: “Vital Statistics: Lingerie Retail Success From Customer Surveys”
First in a series of customer research guides specifically focusing on the lingerie sector, aimed at SME designer-sellers and retailers (including online sales platforms such as Etsy).
SYNOPSIS: The lingerie sector appears to be in rude health, riding out the recession. But while online stores such as Etsy have opened up the lingerie and corsetry market to new designers and retailers, the sheer variety of items available and increased number of sellers make it a constant challenge for sole traders or small companies to survive and thrive in this competitive – and saturated – retail marketplace.
This practical briefing highlights the need for good customer insight, what alternatives are often used (and why they fall short) and a practical framework for helping with your own customer research efforts, including dozens of key question areas that should be included in your future customer research surveys. Practical advice will be given to help small lingerie enterprises understand their customer base in more depth in order to drive effective future marketing efforts. (PDF format)
CUSTOMER SURVEY DESIGN TIPS
If GOOD customer survey design was easy, everyone would be doing it! Instead, in-house DIY customer surveys can often be the stuff of nightmares – for customers and consultants viewing from the sidelines! Avoid the classic DIY customer research survey design errors that leave SME’s with sub-standard data and respondents running for the hills! Read Red Pill’s Top 10 survey design tips to give you the best bang for your research buck.
Keep your eyes peeled for MORE free marketing research advice and expertise at Red Pill Insight+Marketing! And if you’re in or around the Glasgow area, why don’t you call to arrange a no-obligation initial meeting? Phone 0141 255 2414.