Greetings from Glasgow! Hello one and all!
Here at Red Pill HQ in Glasgow it’s been a non-stop whirlwind of web development, content writing, and image creation for the past month or two. If you’ve had a look around the site, thanks for your time and I hope you’ve found it interesting and more importantly, relevant to your business. That’s the whole point of the website, as well as the business, so it had better be!
As marketers and business people, your time is the most precious commodity around. To that end, fancy – and distracting – whizz-bang fads were most certainly not going to make an appearance on the site. ‘Simple and uncluttered’ is the way to go, at least for Red Pill.
It’s likely that a great number of website visitors will be people in SME’s with marketing responsibilities with little previous exposure to customer research and insight, and now have to get to grips with it. It was important to acknowledge this. Whilst other agencies will continue to travel along the tired old “Look at Us! Aren’t we brilliant ?!” website journey, Red Pill has gone the other way. There’s more focus on explaining key customer marketing concepts, their importance, and the need for good customer insight to drive better marketing decisions.
That was another reason for the simplicity of the layout. When I was younger (ah memories…) and I was on a company’s website seeking information (for interviews; background info for pitches; you name it) I’d often be copying and pasting text into an MS Word document for easier, more organised reading, rather than printing out web pages with unnecessary graphics alongside. You get the picture.
Well it’s the same idea here. I figured there’d be plenty of customer research and marketing rookies who’d appreciate the same. And if you’re from another marketing agency, you’re free to take a peek also. Just keep your hands off the content! 😛
But it also goes deeper. You’ll have seen already there’s something more than customer research going on with Red Pill. There’s attitude. Dispensing with the BS and concentrating on what’s really important to you and your business. Granted, it’s often hard for you to do this when drowning in a sea of ever-increasing virtual content. Did you know the internet doubles in size every hundred days? And as for the quality – and veracity – of the content, that’s another matter entirely.
But at the heart of Red Pill IM is the real desire to work with new and established SME’s. They’re the lifeblood of the economy and – in my experience – far more enjoyable and worthwhile to work with. Despite what the mainstream media tries to tell us, it doesn’t feel like there’s much recovery on the British streets and in households. We’re in a very uncertain economic situation that unfortunately the vast majority of people don’t really understand. But the economics is for another time and another blog post.
Let it just be said, that both now and in the future, SME’s are VITAL to our economy. We’re only going to see an increase in the number of people starting their own businesses in the coming years. Whether this is as a result of turning one’s back from corporate slavery, or to fulfil a burning ambition, is another matter. There’s also the distinct possibility that increasing numbers of people will have to start their own business in addition to a full-time day job, to try and meet the ever-increasing cost of living – becoming entrepreneurs by necessity.
In such circumstances, it’s so important that entrepreneurs and SME marketers ‘get’ the need to understand customers more, so they can drive sales and make less costly errors along the way. As Jay Conrad Levinson (the Guerrilla Marketing Godfather himself) says, “Ignorance is more expensive than paid research.” If you’re a new or established SME and haven’t conducted any customer research in the past, please, please, please take those words to heart.
Anyway, enough for now. And here you were thinking there would be a nice fluffy first blog post talking about pretty web designs!
That said, now that a lot of the pages have been populated the homepage will be getting its new ‘frock’ to wear. Watch out for this in the next week or so.
Thanks, and I look forward to you taking the Red Pill journey with me. Strap yourself in.